Color

Palette

Diner and Restaurant

Our brand color palette conveys our passion for delightful dining experiences. The OpenTable color palette is refined and focused to provide consistency for both the diner and restaurant sides of the business.

Primary

Early Girl

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®199C
HEX#DA3743
C01 M100 Y72 K00
R218 G55 B67

Blueberry

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®631C
HEX#27A2C4
C74 M18 Y15 K00
R39 G162 B196
Early Girl is our star for experiences targeting our diners: the primary color in our corporate identity. Early girl conveys the energy and passion we invest in connecting our diners to new experiences and the warmth of great hospitality.

Blueberry is primarily used as a secondary action color. In our restaurant-focused marketing efforts we focus on efficient service and streamlined reservation tools, and our blue is a calming assurance of our loyalty to business support.

Neutrals

Primary Gray

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®419C
HEX#333333
C86 M70 Y69 K95
R33 G33 B33

Secondary Gray

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®424 C
HEX#717171
C56 M48 Y47 K14
R113 G113 B113

Utility Gray

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®Cool Gray 1C
HEX#E1E1E1
C10 M8 Y8 K0
R225 G225 B225
There are colors used for action and attention, while others are used for utility. These neutral colors are meant to pair well with the primary and secondary action colors and provide balance within the larger palette.

Secondary

Pink

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®218 C
HEX#E55AAF
C9 M78 Y0 K0
R229 G90 B175

Purple

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®528 C
HEX#AE85D4
C34 M52 Y0 K0
R174 G133 B212

Blue

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®7688 C
HEX#5999CE
C64 M29 Y3 K0
R89 G153 B206

Teal

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®631 C
HEX#41B7CC
C67 M6 Y18 K0
R65 G183 B204

Seafoam

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®324 C
HEX#8FCCC0
C44 M3 Y28 K0
R143 G204 B192

Green

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®346 C
HEX#5FC782
C61 M0 Y66 K0
R95 G199 B130

Lime

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®367 C
HEX#99CF4B
C44 M0 Y91 K0
R153 G207 B75

Yellow

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®7548 C
HEX#FACC00
C2 M18 Y100 K0
R250 G204 B0
Our extended palette is used within our core product GuestCenter. 
These colors are meant to be used intentionally and sparingly, preferably when the primary palette cannot be utilized.

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Colors