Color

Overview

Diner and Restaurant

Derived from natural food colors, our palette consists of our hero color, Cherry Tomato, and a range of colors that complement it.

Primary

Cherry Tomato

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®199C
HEX#DA3743
C01 M100 Y72 K00
R218 G55 B67

Cod Gray

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®419C
HEX#2D333F
C84 M75 Y56 K72
R20 G26 B38
We stick to the core brand colors for touch points that are top of funnel.

When speaking to audiences who are already familiar with OpenTable, we expand our palette. Our accent palette pairs well with our red, conveys the emotions we want associated with our brand, and meets accessibility requirements.

It is best to use our color palette in mid saturation, but when necessary the lighter and darker hues can be used to express a broader range.

Secondary

Eggplant

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®
HEX#4D1FD6
C62 M98 Y3 K0
R124 G47 B142

Radish

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®
HEX#971C59
C36 M100 Y41 K14
R151 G28 B89

Carrot

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®
HEX#D86441
C11 M74 Y82 K1
R217 G100 B65

Lemon

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®
HEX#FDAF08
C0 M35 Y100 K0
R253 G175 B8

Blueberry

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®
HEX#2B9ABF
C76 M24 Y15 K0
R43 G154 B191

Lavender

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®
HEX#6C8AE4
C59 M44 Y0 K0
R108 G138 B228

Plum

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®
HEX#4D1FD6
C80 M82 Y0 K0
R77 G31 B214

Cabbage

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®
HEX#18856B
C84 M26 Y67 K9
R24 G133 B107
Our extended palette is used within our core product GuestCenter. 
These colors are meant to be used intentionally and sparingly, preferably when the primary palette cannot be utilized.

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