Color

color

Diner

Restaurant

Our brand color palette conveys our passion for delightful dining experiences. The OpenTable color palette is refined and focused to provide consistency for both the diner and restaurant sides of the business.

Primary

Early Girl

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®199C
HEX#DA3743
C01 M100 Y72 K00
R218 G55 B67

Caspian Pink

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®709C
HEX#E5656E
C00 M69 Y29 K00
R229 G100 B110

Black Cherry

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®202C
HEX#811520
C09 M100 Y64 K48
R129 G21 B32
Early Girl is our star for experiences targeting our diners: the primary color in our corporate identity. Early girl conveys the energy and passion we invest in connecting our diners to new experiences and the warmth of great hospitality.

Secondary

Blueberry

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®298C
HEX#60B2D0
C67 M02 Y00 K00
R98 G179 B209

Huckleberry

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®290C
HEX#B1D9E7
C023 M00 Y01 K00
R176 G217 B232

Juneberry

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®7699C
HEX#356273
C73 M13 Y00 K57
R53 G98 B115
OpenTable blue is the perfect complement to our red and is primarily used in our restaurant-focused marketing efforts. With a focus on efficient service and streamlined reservation tools, our blue is clean and professional, a calming assurance of our loyalty to business support.

Neutrals

Cashew

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®427C
HEX#F3F2F1
C07 M03 Y05 K08
R243 G242 B241

Macadamia

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®421C
HEX#DBD9D5
C13 M08 Y11 K26
R219 G217 B213

Almond

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®Warm Gray 3C
HEX#C4BFB9
C09 M11 Y13 K20
R196 G191 B185
The rest of our color palette includes neutral hues to allow our primary brand colors to really shine. Our Neutral Warm Taupes pair beautifully with OpenTable red.

Light Gray

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®413
HEX#ECECEC
C07 M03 Y05 K08
R243 G242 B241

Mid Gray

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®414
HEX#CCCCCC
C20 M15 Y15 K00
R202 G202 B202

Dark Gray

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®415
HEX#878787
C50 M40 Y40 K05
R135 G135 B135
The secondary cool and warm grays evoke rich hues and a classic sophistication that enriches the brand experience. Take advantage of pairing these neutral colors in the palette by contrasting them with the primary color you choose for your communications pieces.

Silver

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®Cool Gray 10
HEX#666666
C45 M01 Y00 K01
R102 G102 B102

Granite

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®446C
HEX#444444
C54 M27 Y36 K82
R68 G68 B68

Chalkboard

  • Header
  • Subhead
  • Body Copy
  • CTA
  • Background
  • Reversed Type
Pantone®419C
HEX#333333
C86 M70 Y69 K95
R33 G33 B33
The secondary cool and warm greys evoke rich hues and a classic sophistication that enriches the brand experience. Take advantage of pairing these neutral colors in the palette by contrasting them with the primary color you choose for your communications pieces. The cool sophistication of our Neutral Cool Grey palette pairs perfectly with our blues.

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Colors