Logo

Rationalization

Sizing of Logomark

Small circle is 25% of the larger circle.

Sizing of Logotype

The counter of the large circle and the counter of the O in the type are equal, with a counter’s space between the two.

The OpenTable logo includes the symbol and the logotype, a custom designed typographic treatment of the OpenTable name. In our logo, these two elements are exactly positioned and proportionally fine tuned. Never use “OpenTable” without the symbol. In anticipation of the full scope of applications for the logo, we’ve provided two configurations — vertical and horizontal. Approved logo artwork is available via e-mail request from brand@opentable.com.

Lockups

Horizontal Lockup

The horizontal version of our logo should be used whenever possible and is best suited when left justified with the rest of the content.

Logomark

Do not use just the logomark without the express permission of the brand team. The logomark can be used without the wordmark when it lives in a context that references the company or is application-specific.

Stacked Lockup

The logo is used when the logo is centered with the rest of the content.

Colors

2-Color Applications

Preferred treatment

2-Color Applications

Preferred treatment

Consistency in our logo presentation is important. When at all possible, the 2-color logo treatments featured are preferred. These two-color treatments are ideal for all types of media, and are suitable for positive or reverse application. The symbol is in our corporate red. On white and light gray backgrounds, the logotype is black. On black backgrounds, the logotype is white. For 1-color treatments, please keep the background our corporate color or use an image with an overlay dark enough to provide contrast.

Clear Space

Clear space

Primary logo

Clear space

Alternate lockups

Regardless of use, there is a minimum amount of space the logo requires when positioning with design elements. This space or margin is based on one half of the large circle in the symbol. All margins on both the vertical and horizontal logos are equal to one half of the large circle. This margin must be maintained between the logo and the edge of a page, package, or color field. In general, typography, design elements, or other logos should not be positioned within the clear space.

Minimum Sizing

Print

Web

Regardless of use, there is a minimum amount of space the logo requires. This space or margin is based on one half of the large circle in the symbol. We call this an OpenTable unit. All margins on both the vertical and horizontal logos are equal to 1 OpenTable unit. This margin must be maintained between the logo and the edge of a page, package, or color field. In general, typography, design elements, or other logos should not be positioned within the clear space.

Do's and Don'ts

Elements

Effects

It’s important that we maintain a consistent approach in showcasing our logo. Consistency is the key to building brand equity. In addition to the essentials we’ve covered in the previous pages, here are a few other examples to help you use the OpenTable logo correctly every time. Please make sure to avoid these ‘don’ts’. If in doubt, contact the brand team at brand@opentable.com.

Product Lockups

Horizontal Lockup

Distance and clear space

Stacked Lockup

Distance and clear space

The OpenTable logo often appears locked up with text or other graphic elements. It may additionally appear with partner logos which may be applied to dual company promotional materials. The lockups should always stand alone, with a specific distance between logo and partner names and a minimum surrounding clear space. Using the logo isolation zone correctly gives the lockup the prominence and space it deserves.

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Logos