Typography

Typefaces

Our typography is a visual expression of our voice. Our typefaces build a level of visual texture that adds warmth and depth to our words, helping content come alive in a way that is aligned with our visual expression.

Brandon Text

Character Set

We utilize Brandon Text as a headline, subhead and body. It should always be written in title case. Numerals are always shown in Tabular form.

Weight

Brandon Text is available in three weights: Regular, Medium and Bold.

Brandon Text is our primary typeface and should be used on all applications.

It adds warmth and depth to our words and is equipped with a set of numbers, alternate letters, fractions, and extended characters to support all European Languages.

Source Sans Pro

Character Set

We utilize Source Sans Pro as a backup typeface if Brandon Text is unavailable.

For applications that don’t support Brandon Text, or non-European languages, we use Source Sans Pro. It is a universal sans serif typeface that works well in all user interfaces and supports a wide range of languages.

This is primarily used on the Google Suite, due to the limited capabilities for fonts on the suite.

Japan

Headline

Source Han Sans Bold

Body

Source Han Sans Regular

Source Han Sans is used for our Japanese markets. We strive to achieve consistency across our domestic and international marketing efforts and collateral, and the Japanese variant of Source Sans works best for both headlines, subheads and body copy.

Hand-Lettered

Hand-lettering brings an authentic and own-able quality to any project.

The style reflects our personality—loose calligraphic strokes with tapering edges that feel warm and fun, combined with bold sans-serif forms that emphasize our passion and confidence.

We do not use script fonts or fonts that mimic handwriting. Custom hand-lettering is used only in special instances on a project by project basis such as cross-functional campaigns, requiring brand approval.