Typography

typography

Our typography is a visual expression of our voice. Our typefaces build a level of visual texture that adds warmth and depth to our words, helping content come alive in a way that is warm and welcoming, reliable, and fresh.

Rooney Regular

Character Set

We utilize Rooney mainly as a headline, always written in title case. Numerals are always shown in Tabular form.

Weight

Rooney regular as the only weight we utilize.

The Rooney family is suitable for everyday business. It includes around 475 glyphs and supports over 40 languages. If you can do without typographic extravagance – this font is the right choice.

Source Sans Pro

Character Set

We utilize Source Sans Pro mainly as subheads and body copy.

Weights

We use the full set of weight for the Source Sans Pro family.

Source Sans Pro is a sans serif typeface intended to work well in user interfaces. Sans Pro draws inspiration from the clarity and legibility of twentieth-century American gothic typeface designs. Source Sans Pro currently supports a wide range of languages using Latin script.

Hierarchy

Headline

Rooney Regular

Subhead

Source Sans Pro Bold - Small Caps

Body

Source Sans Pro Light

Our headline face for most Marketing and Diner-facing material is Rooney - Regular, which retains the feel of reliability and trustworthiness from a serif face, but small details like rounded terminals and a high-xheight lend a soft, legible, and friendly visual voice. Source Sans Pro is used in nearly all other applications. If Rooney is not availble, Source Sans Pro Regular may be used for headlines. In subheads, Source Sans Pro it should be set in ALL CAPS Bold. In body copy, it should be set in Regular or Light.

Japan

Headline

Source Han Sans Regular

Body

Source Han Sans Regular

Source Han Sans is used for our Japanese markets. We strive to achieve consistency across our domestic and international marketing efforts and collateral, and the Japanese variant of Source Sans works best for both headlines, subheads and body copy.