Brand Guidelines

Our brand identity is compelling, easy to recognize and efficient to use. It works for both sides of our business and is localized in a globally consistent way.

OpenTable is the place where people and restaurants come together.

We make it easier for everyone to experience the world through dining.


We are fanatical about doing right by our customers. Whoever they are, wherever they are. Everyone has a place at our table.

Passionate for experience

Like the restaurants we love, we hustle, create, repeat—and love every minute. We’re constantly chasing the buzz of a great guest experience.

Always evolving experts

We’re leaders in the industry, but we’d never dream of resting on our laurels. Knowing more, doing better—that’s who we are.

Get the guidelines

Verbal Foundation

Visual Identity





Illustration and Iconography

Graphic Elements



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